Included With This Service
Browser + App + Hardware Content Delivery Solutions
Now your choice — Grace Digital® Link™* OR the YourBrandsRadio™ App using any macOS + iOS + Android + Windows device.
*Bluetooth + RCA audio output to external amplifier and/or speakers
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2026 Station Offerings
Dairy Queen® Country Now
Country Now is a hand-picked mix of the biggest current country hits and favorites from the last decade through today. A continuous, rousing run of chart-toppers and radio staples, it's slick, familiar and made for today's country fan. From stadium-sized anthems to heartfelt storytelling, this station keeps a space upbeat, welcoming and squarely on-trend. Fresh breakout acts and established stars sit side by side, making any room feel right at home.
Featured artists: Morgan Wallen, Luke Bryan, Kane Brown, Luke Combs, Sam Hunt, Blake Shelton, Eric Church, Kenny Chesney, Jon Pardi, Dustin Lynch, Keith Urban, Cole Swindell, Thomas Rhett, Chris Stapleton, Dan + Shay
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Dairy Queen® Pop Rewind
Pop Rewind is a four-decade party of the pop hits everybody knows, from the 80s through the 2010s. Bright, upbeat and packed with feel-good singalongs, it blends the biggest chart-toppers of each era into one nonstop good time. Familiar, fun and endlessly re-playable, this station keeps energy high without reaching into today's newest releases. It's pure pop nostalgia — the hits you forgot how much you loved.
Featured artists: Madonna, Michael Jackson, Whitney Houston, Britney Spears, Backstreet Boys, Spice Girls, Kelly Clarkson, Katy Perry, Lady Gaga, Justin Timberlake, Rihanna, Bruno Mars, Maroon 5, P!nk, Cyndi Lauper
YourBrandsRadio™ for Dairy Queen® Custom Branded In-Store Radio
IMPORTANT! One or more subscriptions can be added to any order. However, multiple subscriptions grouped into a single order can only be managed as a group. We highly recommend creating a new order for each new subscription. 1 subscription per order. This will provide you flexibility that you may want or need later with the managment of individual subscriptions, for individual store locations. More about subscriptions here.
Need Help? 888-688-5962
Some places you just leave happier than you walked in. YourBrandsRadio™ for Dairy Queen® scores that feeling — two feel-good stations tuned to the counter and the drive-thru: Country Now, the country hits people are singing right now, and Pop Rewind, four decades of pop everybody already knows by heart. Each one carries Dairy Queen®'s own ads and promos right in the mix, hand-programmed by real people and refreshed every day — never a loop, never a machine. Fully licensed, nothing to run, and it plays anywhere: any web browser, the free app, or a plug-and-play Grace Digital® Link™. Warm welcomes, cold treats, and a soundtrack just as sweet — because happy sounds good, too.
Compare Key Features
| Feature | YourBrandsRadio™ for Dairy Queen® | Typical Background Music Service |
|---|---|---|
| Custom Branding & Messaging | Two Dairy Queen® branded stations, each carrying your ads, promos and messaging in the mix | Generic playlists — no brand presence or messaging |
| Music Curation | Hand-programmed every day by real people who've scored the world's biggest brands for 20+ years | Algorithmic or static playlists on rotation |
| Delivery Options | All three ways to play: any web browser, the free app (iOS, Android, macOS, Windows), and an optional preconfigured Grace Digital® Link™ device | Usually hardware; sometimes a browser and/or app — rarely all three options |
| Music Licensing | All public-performance licensing included — ASCAP, BMI, SESAC, GMR, SOCAN — no extra fees or paperwork | B2B services include licensing too, but not all cover GMR or SOCAN — and consumer (B2C) services are never licensed for business use |
| Additional Stations | +25 More Music™ Stations (music-only) and +4 The Holidays™ — included free | May offer extra playlists; holiday/seasonal rarely included |
| Custom Creative | Ads and promos produced in-house and scheduled into the mix | None, or self-service uploads only |
| Content Freshness | Music and messaging reviewed and refreshed daily | Set-and-forget rotations that repeat |
| Support | Live human response within 1 hour, 7 days/week (6am–9pm Pacific), by phone or email | Typically email- or ticket-based; slower response |
| Management | Fully managed — nothing for you to build, schedule, or maintain | You build and manage playlists yourself |
| Hardware & Warranty | Optional FCC-certified Grace Digital® Link™ with a 12-month warranty, an available 1-year extension, and no-questions-asked returns on warranty claims | Most include a basic warranty; few offer an extension; none offer no-questions-asked returns on warranty claims |
Frequently Asked Questions
Is YourBrandsRadio™ for Dairy Queen® suitable for multiple store locations?
Yes, it is designed to scale across all Dairy Queen® stores. Delivery via browser, app, or hardware allows easy deployment in one or hundreds of locations, with all messaging consistent and music licensing included.
Can I control the playlist and include my own in-store ads or promotions?
Yes. All stations are custom-built for Dairy Queen® with your brand's own messaging, ads, and promos woven between songs. Requests for changes can be made directly to the curation team.
Do I need special equipment to stream the in-store radio?
No new equipment is required — play it right in your web browser, download the free app for a device you already own (iOS, Android, macOS, Windows), or opt for an optional preconfigured Grace Digital® Link™ player.
What is included in the service fee?
The service includes daily hand-programmed stations, all music licensing, messaging creative, software/app access, and priority support. Hardware is optional and carries a separate (one-time) fee.
Is the music selection updated regularly?
Yes, all stations are refreshed daily by experts, ensuring music remains upbeat, on-brand, and never repetitive for staff or customers.
