YourBrandsRadio™ for Dairy Queen® is a subscription-based in-store radio or background music product developed, owned, offered, and provided by IO 4 Business, LLC, d/b/a YourBrandsRadio™ and ioBusinessMusic. It is intended for, and available as a service to, verified owners or licensed franchisees of Dairy Queen® locations or their authorized agents, exclusively. It is not a product or service of Dairy Queen® or any of its affiliated brands or entities.
Dairy Queen Deserves to Be Heard!
Expertly Managed Music & Messaging Solutions That Elevate Every Customer Experience
The Sound Of
Your Brand
Because music isn’t just background—it’s identity.
The right music doesn’t just fill space—it sets a tone, sparks emotion, and tells your story. With YourBrandsRadio™, your playlists are carefully curated to reflect your values, energy, and audience. Whether it’s calm and welcoming or bold and upbeat, music becomes a powerful extension of your brand—connecting with customers on a level that visuals alone can’t reach.
Customers Listen.
Make It Count.
Your in-store audio does more than fill the silence—it drives action.
Did you know 82% of shoppers make impulse buys in-store? And 80% say in-store messaging directly influences their buying decisions. With 72% finding audio promotions helpful to their experience, branded messaging isn’t just background noise—it’s a proven way to guide behavior, build loyalty, and boost sales at the moment it matters most.
Your Brand Voice,
Always On
In-store audio that speaks your language.
We help you create an immersive brand experience through professional, custom messaging—woven seamlessly with curated music. From the moment customers walk through your doors, your story is being told. Whether it’s highlighting promotions, sharing values, or simply creating good vibes, we make sure your brand voice is always on and always working for you.
Messaging That
Drives Sales
Smart audio that guides customer behavior.
Our messaging solutions go beyond announcements—they’re strategic tools that inform, influence, and inspire. Drive attention to new products, spotlight seasonal specials, or add a human touch with staff shout-outs. Every message is a chance to boost engagement, increase sales, and build brand loyalty—right where it matters most.
Your Own
Radio Station
Music and messaging, tailored for your business.
Imagine an in-store experience where every song and spoken word reflects your unique brand. That’s what we deliver. YourBrandsRadio™ blends in-store music with custom messages to create a fully branded station—engaging, entertaining, and unmistakably yours. It’s not just background music, it’s true in-store radio.
+2 YourBrandsRadio™ Stations For Dairy Queen®
Both with Dairy Queen® ads, promos, branding and other brand specific messaging in the mix!
+25 Music Only Stations selected especially for Dairy Queen®
All professionally curated, updated and managed for you.
Stations in this lineup do not contain your brands ads, promotional messages and other brand specific imagining in the mix.
70's Gold
Radio Hits & Favs 1968-1980
70's Gold brings together the best solid-gold radio hits from the golden age of AM/FM pop. Spanning the tail of the 60s through the turn of the 80s, it's a warm, upbeat mix of the familiar favorites a whole generation grew up on. Reflective, feel-good and endlessly recognizable, this station carries the nostalgia of the Woodstock-to-disco years without ever losing its shine. People of all ages will smile, sing along and settle right in.
Sample artists: The Supremes, Fleetwood Mac, Bill Withers, Al Green, Jackson 5, Elton John, Simon & Garfunkel, Stevie Wonder, Aretha Franklin, Beach Boys, Bread, Spinners, Commodores, Electric Light Orchestra, Chicago
80's Flashback
MTV Hits 1978-1992
80's Flashback brings back the era of music that reinvented the sounds of rock and pop from the late 70s through the early 90s. Instantly recognizable, relive the days when MTV took the world by storm and music videos were as mainstay as the songs on the radio. Fun and familiar, hear all of your favorite artists and songs that were the soundtrack to a whole generation.
Sample artists: Duran Duran, Prince, Go-Go's, Elvis Costello, Blondie, Michael Jackson, Thompson Twins, Human League, R.E.M., The Police, Talking Heads, Cyndi Lauper, Tears for Fears, Culture Club, Madonna
90's Nation
90's New Rock Hits & Favs
90's Nation cranks up the decade that flipped rock on its head — grunge, alternative and the new-rock explosion that ruled the airwaves. From flannel-clad garage anthems to radio-ready alt hits, this station captures the raw energy and attitude that defined the 90s. Familiar, driving and a little rebellious, it's the perfect background for businesses that want an upbeat, nostalgic edge. Turn it up and relive the era when rock got loud, honest and unforgettable.
Sample artists: Nirvana, Pearl Jam, Soundgarden, Red Hot Chili Peppers, Smashing Pumpkins, Foo Fighters, Green Day, Weezer, Stone Temple Pilots, Alice In Chains, Bush, Live, Third Eye Blind, No Doubt, Oasis
Adult Alternative
AAA Hits & Favs 1990's-2026
Adult Alternative focuses on eclectic tracks from folk, alt-rock, modern rock and americana-flavored artists. Sophisticated and lyrical, you'll hear a diverse mix of adult album favorites spanning the 90s through today. Thoughtful yet upbeat, this station injects a fresh, current-but-timeless sound into the day that leaves a room feeling engaged and refreshed.
Sample artists: The Black Keys, Coldplay, U2, Counting Crows, John Mayer, Beck, Goose, Bruce Springsteen, Sheryl Crow, Of Monsters and Men, Cage The Elephant, Mt Joy, Kings of Leon, The Lumineers, Hozier
Alt Rock Classics
Alt Rock Hits & Viral Favs 1979-2000
Alt Rock Classics traces the college-radio revolution from post-punk and new wave through the alternative boom of the 90s. Spanning two decades of left-of-the-dial favorites, it blends moody guitars, jangly hooks and the offbeat anthems that turned "alternative" into the mainstream. Cool, credible and endlessly re-discoverable, this station gives your space an artful, in-the-know vibe. It's the soundtrack for customers who always knew the band before everyone else did.
Sample artists: The Cure, Depeche Mode, R.E.M., The Smiths, Pixies, Talking Heads, New Order, Violent Femmes, Jane's Addiction, Sonic Youth, The Cranberries, Garbage, Beck, Radiohead, Beastie Boys
At Work Mix
Easy Hits & Favs 1978-2018
At Work Mix rounds up easy, familiar hits and favorites to keep any workday humming. A never-ending selection of upbeat, recognizable songs from across four decades mends even the dreariest of days. Fun, well-blended and comfortable for every ear, this background station has something for every customer and coworker. It's the reliable, feel-good soundtrack that just works.
Sample artists: Elton John, Hall & Oates, Sheryl Crow, Maroon 5, Coldplay, Rob Thomas, Train, No Doubt, Phil Collins, Bruno Mars, Katy Perry, John Mayer, Sara Bareilles, Jason Mraz, Michael Jackson
Beats
Melodic House & EDM
Beats keeps the energy flowing with sleek, melodic house and modern EDM built for movement. Pulsing rhythms, warm synths and euphoric drops blend into a seamless, upbeat groove that never overwhelms. Fresh, current and effortlessly cool, this station brings a stylish, contemporary pulse to gyms, boutiques, cafés and anywhere that wants to feel alive. It's the sound of right now — polished, driving and always in motion.
Sample artists: ODESZA, Lane 8, RÜFÜS DU SOL, Disclosure, Above & Beyond, Kaskade, Flume, Bonobo, Ben Böhmer, Nora En Pure, Yotto, Elderbrook, CamelPhat, Petit Biscuit, Tycho
Country Now
Country Hits & Favs 2015-2026
Country Now is a hand-picked mix of the biggest current country hits and favorites from the last decade through today. A continuous, rousing run of chart-toppers and radio staples, it's slick, familiar and made for today's country fan. From stadium-sized anthems to heartfelt storytelling, this station keeps a space upbeat, welcoming and squarely on-trend. Fresh breakout acts and established stars sit side by side, making any room feel right at home.
Sample artists: Morgan Wallen, Luke Bryan, Kane Brown, Luke Combs, Sam Hunt, Blake Shelton, Eric Church, Kenny Chesney, Jon Pardi, Dustin Lynch, Keith Urban, Cole Swindell, Thomas Rhett, Chris Stapleton, Dan + Shay
Country Rewind
Country Hits & Viral Favs 1978-2018
Country Rewind spins back through four decades of country hits and enduring favorites, from the neon-lit 80s through the 2010s. All the sing-along classics and radio staples are here — a free-wheeling blend of the songs that shaped modern country. Familiar, feel-good and endlessly re-discoverable, this station serves up the country you grew up on without dipping into today's brand-new releases. It's a rewind through the good stuff, one hit at a time.
Sample artists: Kenny Chesney, Zac Brown Band, Billy Currington, Tim McGraw, Lady Antebellum, Keith Urban, Blake Shelton, George Strait, Alan Jackson, Dierks Bentley, Taylor Swift, Brad Paisley, Carrie Underwood, Rascal Flatts, Jason Aldean
Crossroads
Eclectic Acoustic & Unplugged 1960-2000
Crossroads is where great songs get stripped down and made intimate — a deeper, older companion to Adult Alternative. Spanning classic folk and singer-songwriters through today's acoustic and indie-folk voices, it also weaves in the quiet magic of the unplugged: beloved hits reimagined in stripped-back form. Warm, organic and full of pleasant surprises, this station favors the deeper cut over the obvious one. Eclectic, honest and easy to love, it's the timeless beauty of a great song laid bare.
Sample artists: Bob Dylan, Neil Young, Simon & Garfunkel, James Taylor, Joni Mitchell, Van Morrison, Shawn Colvin, Emmylou Harris, Rosanne Cash, Dave Matthews, John Mayer, Brandi Carlile, The Lumineers, Mac DeMarco, Ray LaMontagne
Millennial Me
Digital Download Hits 1998-2016
Millennial Me is the soundtrack of the download era — the adult pop and alt-rock hits that filled iPods and playlists from the late 90s through the mid 2010s. Familiar, upbeat and easy to like, it blends radio-friendly pop-rock and modern favorites into one nostalgic mix for the generation that grew up online. Warm and feel-good, this station is a comfortable, recognizable backdrop for any space. It's the throwback that still feels like yesterday.
Sample artists: Sheryl Crow, Madonna, Coldplay, Janet Jackson, U2, Goo Goo Dolls, R.E.M., The Cure, Counting Crows, Snow Patrol, Adele, Sting, Maroon 5, Kelly Clarkson, No Doubt
New Acoustic
Next Generation Singer Songwriters 2000-2026
New Acoustic brings together the finest singer-songwriter voices of the last two decades into one optimum listening station. Coffeehouses and cafés will feel right at home, with current, well-curated playlists spotlighting today's best acoustic and indie-folk talent. Warm, melodic and heartfelt, this station rises above expectations for folk and Americana enthusiasts. It's the sound of a new generation telling its stories.
Sample artists: Phoebe Bridgers, Big Thief, Bon Iver, Sufjan Stevens, Lord Huron, Fleet Foxes, Iron & Wine, José González, The Tallest Man on Earth, Gregory Alan Isakov, Bonny Light Horseman, Clairo, Angus & Julia Stone, Novo Amor, Andy Shauf
Pop Now
Pop Hits & Viral Favs 2020-2026
Pop Now is pure pop, right now — the genre's biggest current songs plus the viral favorites dominating feeds and playlists. Focused squarely on pop (not a genre grab-bag), it keeps your space locked into what's popular this year and the last few. Fresh, current and instantly familiar, this station delivers the hooks, the trends and the names everyone's talking about. It's simply what's popular in pop, all day long.
Sample artists: Dua Lipa, Ed Sheeran, Taylor Swift, OneRepublic, Harry Styles, The Weeknd, Miley Cyrus, Ava Max, Adele, Justin Bieber, Bruno Mars, Selena Gomez, Ariana Grande, Doja Cat, Olivia Rodrigo
Pop Rewind
Pop Hits & Viral Favs 1978-2018
Pop Rewind is a four-decade party of the pop hits everybody knows, from the 80s through the 2010s. Bright, upbeat and packed with feel-good singalongs, it blends the biggest chart-toppers of each era into one nonstop good time. Familiar, fun and endlessly re-playable, this station keeps energy high without reaching into today's newest releases. It's pure pop nostalgia — the hits you forgot how much you loved.
Sample artists: Madonna, Michael Jackson, Whitney Houston, Britney Spears, Backstreet Boys, Spice Girls, Kelly Clarkson, Katy Perry, Lady Gaga, Justin Timberlake, Rihanna, Bruno Mars, Maroon 5, P!nk, Cyndi Lauper
R&B Classics
R&B Hits & Viral Favs 1968-1988
R&B Classics turns back to the era when soul, Motown and funk defined cool. Rich with velvet vocals, deep grooves and horn-driven hooks, this station gathers two decades of the genre's most timeless hits and dance-floor favorites. Smooth, soulful and effortlessly classy, it wraps any space in warmth and feel-good energy. From slow jams to floor-fillers, these are the songs that still move everybody.
Sample artists: Marvin Gaye, Stevie Wonder, Aretha Franklin, Al Green, The Temptations, Diana Ross, Earth Wind & Fire, Gladys Knight & The Pips, The Isley Brothers, Smokey Robinson, Chaka Khan, Luther Vandross, Teddy Pendergrass, The O'Jays, Barry White
R&B Now
Mainstream R&B + NuSoul 2020-2026
R&B Now blends today's hottest mainstream R&B with the warm, soulful side of nu-soul. Smooth grooves, mid-tempo jams and silky vocals define this current, sultry mix from the 2020s. Sophisticated, sensual and effortlessly cool, it wraps a room in modern soul without ever getting harsh. From chart-topping hits to velvety deep cuts, this station is the sound of R&B right now.
Sample artists: Beyoncé, John Legend, Giveon, H.E.R., Mary J. Blige, Chris Brown, Bruno Mars, Robin Thicke, Charlie Wilson, Fantasia, SZA, Summer Walker, Jazmine Sullivan, Tank, After 7
R&B Rewind
R&B Hits & Viral Favs 1978-2018
R&B Rewind glides through four decades of R&B hits and favorites, from 80s new jack swing through the smooth chart-toppers of the 2010s. Silky, soulful and full of throwback favorites, it's a feel-good blend of the songs that defined R&B radio across the generations. Familiar and endlessly re-playable, this station keeps the grooves flowing without reaching into today's newest releases. It's a soulful rewind through the era of the slow jam and the up-tempo anthem alike.
Sample artists: Whitney Houston, Mariah Carey, Boyz II Men, TLC, Usher, Alicia Keys, Beyoncé, Mary J. Blige, Destiny's Child, Janet Jackson, Toni Braxton, Brandy, Ne-Yo, Chris Brown, Erykah Badu
Rock Classics
Rock Classics 1968-1998
Rock Classics is the deeper, more eclectic side of the rock canon — three decades from the 70s through the 90s that mix the timeless classics with cult favorites, album cuts and new wave. The greatest names sit alongside the "I forgot about this one!" gems, so a room gets real rock character with plenty of pleasant surprises. Cool, credible and endlessly re-discoverable, this station is more than a greatest-hits reel — it's rock with range and depth.
Sample artists: The Rolling Stones, Steely Dan, David Bowie, Fleetwood Mac, Eagles, Elton John, The Beatles, The Doobie Brothers, The Police, The Who, Queen, R.E.M., The Cure, Talking Heads, Tom Petty
Rock Now
Active Rock 2015-2026
Rock Now delivers the freshest active rock, with a strong pull toward modern alternative from the last decade through today. Energetic, rousing and up-tempo — but never too heavy — it keeps a wide variety of current rock flowing without wearing a room out. Driving guitars, big hooks and today's breakout bands make this the go-to for a space that wants a contemporary edge. It's current rock that keeps the energy up and the listener locked in.
Sample artists: Imagine Dragons, Twenty One Pilots, The Black Keys, Cage The Elephant, Glass Animals, AJR, Foo Fighters, Måneskin, Greta Van Fleet, Arctic Monkeys, Royal Blood, The Killers, Nothing But Thieves, Wet Leg, Bastille
Rock Rewind
Rock Hits & Viral Favs 1978-2018
Rock Rewind rounds up the alternative and modern rock that ruled from the 90s through the 2010s. Radio-defining hits and re-discoverable favorites sit side by side — confident, lively and familiar without veering into today's newest releases. From anthemic choruses to jangly alt gems, this station keeps a room energized and grinning. It's the rewind for everyone who came up on modern rock radio.
Sample artists: U2, R.E.M., Red Hot Chili Peppers, Foo Fighters, Coldplay, Beck, The Cure, The Killers, Death Cab for Cutie, 311, Arcade Fire, Green Day, Weezer, Kings of Leon, The Black Keys
Smooth Jazz
Easy Jazz Hits & Misses 1990-2026
Smooth Jazz brings together the most popular contemporary jazz artists into one enlightening, easy-listening station. You'll hear a blend built around the saxophone, piano, guitar and trumpet, with grooves that span the 90s right up to today. Cool and feel-good, this station brings a bright, relaxed energy to any business or work atmosphere — smooth, polished and always inviting.
Sample artists: Boney James, Kenny G, Dave Koz, Brian Culbertson, Norman Brown, Rick Braun, Euge Groove, Chris Botti, Jeff Lorber, Gerald Albright, Najee, Marcus Miller, George Benson, Paul Hardcastle, Nils
Sing A Long
Top 500 Karaoke Hits
Sing A Long rounds up the ultimate crowd-pleasers — the anthems everybody knows every word to. Spanning decades of belt-it-out choruses and fist-pumping favorites, this station is built for spontaneous group singing and pure feel-good fun. Familiar, infectious and endlessly upbeat, it turns any room into a happy chorus. Whether it's a bar, a party or a busy shop floor, these are the songs that get everyone joining in.
Sample artists: Queen, Elton John, Neil Young, The Rolling Stones, Simon & Garfunkel, John Lennon, James Taylor, The Beatles, Roy Orbison, Carole King, Stevie Wonder, Elvis Presley, Billy Joel, Neil Diamond, ABBA
Super Yacht
Smooth Rock Hits & Favs — It's A Big Boat Baby!
Super Yacht takes the breezy spirit of classic yacht rock and sails it into much bigger waters. Anchored by the smooth, glossy FM sound of the 70s and 80s, it cruises onward through soft rock, smooth soul, a touch of disco and today's mellow adult favorites. Laid-back, sophisticated and sun-warmed, this station keeps a room feeling easy, upscale and perpetually on California time. It's yacht rock with a full crew — a bigger boat, a longer voyage and an even better view.
Sample artists: Fleetwood Mac, Steely Dan, Elton John, Daryl Hall & John Oates, The Doobie Brothers, Boz Scaggs, Little River Band, Chicago, Sting, Sheryl Crow, John Mayer, Eric Clapton, Seal, David Gray, Stevie Nicks
Today's Chill
Chill & Chillhop 2020-2026
Today's Chill is a soothing mix of chillhop, smooth vocals and deep, groove-based downtempo. Mesmerizing and mellow, it gathers the best electronic chill of the 2020s into one dreamy, ethereal flow. Laid-back yet current, this station is the place to discover the latest in relaxed, atmospheric music. It's the perfect calm-but-cool backdrop for any modern space.
Sample artists: Four Tet, Bonobo, Tycho, Jon Hopkins, Emancipator, Lane 8, Caribou, Shallou, ODESZA, il:lo, Kiasmos, Nujabes, Tom Misch, FKJ, Men I Trust
Today's Christian Hits
Christian Chart Hits 2000-2026
Today's Christian Hits is the heart of today's Christian radio — the biggest CCM names and current chart hits from the last two decades. Uplifting, heartfelt and radio-fresh, it spans pop-driven praise, worship anthems and inspirational favorites, refreshed with new releases as they arrive. Positive and welcoming, it's perfect for a congregation, a Christian retailer, or any space that wants an encouraging, faith-filled atmosphere.
Sample artists: Lauren Daigle, Chris Tomlin, for KING & COUNTRY, Casting Crowns, MercyMe, TobyMac, Matthew West, Crowder, Newsboys, Zach Williams, We The Kingdom, Tauren Wells, Jeremy Camp, Danny Gokey, Rend Collective
+ 4 The Holidays
Mouse over any station tile below to view more details, including sample artists
Christmas Classics
Traditional Holiday Hits
Christmas Classics weaves together all of the beloved secular and sacred favorites that make the season bright. Blending timeless crooners, vocal standards and instrumental favorites — and leaving today's modern pop versions aside — it captures the warm, nostalgic glow of Christmases past. Familiar, comforting and universally loved, this station fills any space with holiday cheer the whole family recognizes. Santa Claus is definitely coming to town.
Sample artists: Bing Crosby, Nat King Cole, Frank Sinatra, Johnny Mathis, Ella Fitzgerald, Andy Williams, Burl Ives, Brenda Lee, Dean Martin, Elvis Presley, The Carpenters, Gene Autry, Peggy Lee, Vince Guaraldi Trio, Harry Connick Jr.
Today's Christmas
Modern Holiday Hits 1980-2026
Today's Christmas is a seasonal mix of the best contemporary holiday music, featuring a lively blend of favorites from pop, country and R&B artists celebrating the season of giving. Rock around the Christmas tree with a spirited mix of newer holiday selections and a dash of expected favorites from the 80s onward. Always cheerful and current, this station keeps the modern holiday spirit bright and merry.
Sample artists: Mariah Carey, Michael Bublé, Ariana Grande, Kelly Clarkson, Gwen Stefani, Justin Bieber, Pentatonix, Taylor Swift, Sia, Meghan Trainor, Kacey Musgraves, John Legend, Wham!, Band Aid, Idina Menzel
Xmas Hipster
Offbeat Holiday Favs 1980-2026
Xmas Hipster is the holiday station for those who like their tinsel a little left of center. Skipping the overplayed standards, it leans into indie, alt, retro and delightfully quirky seasonal favorites. Cool, playful and refreshingly unexpected, this station keeps the holiday spirit alive without the cliché. It's the perfect fit for boutiques, cafés and any space that wants festive warmth with a knowing wink.
Sample artists: The Pogues, Wham!, The Waitresses, Run-DMC, She & Him, Sufjan Stevens, Low, The Ramones, Vince Guaraldi Trio, Darlene Love, Death Cab for Cutie, The Killers, Phoebe Bridgers, Kacey Musgraves, El Vez
Yuletide Y'all
Country Christmas Favorites
Yuletide Y'all serves up the holidays with a warm, down-home country twist. Blending today's country stars with beloved seasonal favorites, it celebrates Christmas the way they do back home — heartfelt, festive and full of twang. From cozy fireside ballads to boot-stompin' holiday cheer, this station brings a friendly, familiar spirit to the season. It's a country Christmas that feels just like home.
Sample artists: Carrie Underwood, Blake Shelton, Dolly Parton, Lady A, Brett Eldredge, Kenny Rogers, Alan Jackson, Martina McBride, Rascal Flatts, Dylan Scott, George Strait, Reba McEntire, Brad Paisley, Dan + Shay, Kacey Musgraves
Because The Music Matters
Choose a Professional Soundtrack for Your Brand & Guest Experience
The Perfect Sound
We’ve got the music—and the details—covered for you.
Every day, we handpick the right mix of artists and songs to create a sound that fits your space. Our evolving playlists keep the vibe fresh and on-brand—for your guests, your team, and your business. No matter the time or mood, we make sure your business sounds just right.
Made For Business
You know your business. We know music for business.
With over two decades of experience, our team knows how to deliver sound that supports your goals. This isn’t background music—it’s a curated soundscape designed to reflect your brand, energize your space, and elevate every guest interaction.
Handpicked Playlists
No guesswork. Just expert taste and real human ears.
Music is personal—and so is our approach. We don’t rely on generic algorithms. We rely on music lovers who understand emotion, energy, and context. What plays in your business is intentional, curated by experts who know the difference between “good enough” and “just right.”
Music You Can Trust
No surprises. Just the right sound, every time.
Every song we select is reviewed for content, lyrics, and tone—so your customers never hear anything unexpected or off-brand. We’re not just focused on what plays, but what doesn’t. It’s one more way we make sure your music reflects your brands values.
Leave It To Us
We take care of everything. Licensing included.
Running a business is enough. You shouldn’t have to worry about playlist updates, music compliance, or coverage gaps. We manage it all, so you don’t have to. Your music stays fresh, relevant, and fully licensed—so you can stay focused on what matters most.
Details? Covered.
From music to service, we’ve got your back.
This is music made easy—for you, your staff, and your customers. Whether you have one location or a thousand, our team is here with the knowledge, service, and expertise to support you every day. It’s your music solution, simplified—and done right.
* For detailed information about commercial music licenses for business,
including conditions, limitations and restrictions by collective, choose a licensing entity below.
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